TOURISM Board
uye resmi

CHAIRMAN OF THE TOURISM SECTOR COMMITEE MURAT KUNDAK

FOLLOW US PRESIDENT

Despite being the 6th country in the world that attracts the most tourists, it is not possible to say that Türkiye's tourism potential has yet been sufficiently evaluated. Turkey, which is trying to get a larger share of the international tourism market where needs and expectations are rapidly changing due to its competitive power, needs to diversify its tourism activities and create touristic development poles in order to maintain this dynamism. The most important reason that drives tourism entrepreneurs to innovation is the change in the tourist profile, the increase and diversification/differentiation of their demands and needs. This situation forces businesses to differentiate themselves from their competitors and develop new strategies to gain competitive advantage.

MÜSİAD Tourism Sector Board also carries out studies to fully reveal Türkiye's potential in tourism and to maintain Türkiye's tourism dynamism.

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